Event & Marketing Executive

Roles & Responsibilities

• Plan, coordinate and execute company events, workshops, roadshows, pop-up activities and promotional campaigns.

• Manage event arrangements including venue coordination, manpower, materials, equipment, setup and post-event activities.

• Liaise with customers, vendors, partners and internal teams to ensure smooth event execution.

• Prepare event proposals, quotations, schedules, checklists and operational requirements.

• Support corporate and private workshop bookings from initial enquiry through event completion.

• Respond to online enquiries through WhatsApp, social media, website and other communication channels.

• Develop and execute marketing campaigns to promote products, workshops, events and services.

• Create and coordinate marketing content for social media, digital platforms, promotional materials and campaigns.

• Assist with photography, short-form video, event content and behind-the-scenes marketing materials where required.

• Coordinate promotional campaigns, product launches, seasonal campaigns and customer engagement activities.

• Support outdoor marketing activities including exhibitions, roadshows, corporate events and community events.

• Identify suitable event opportunities, partnerships, collaborations and marketing channels to increase brand exposure.

• Liaise with event organisers, corporate clients, shopping malls and external partners for potential collaborations.

• Maintain event calendars, marketing schedules and campaign timelines.

• Track enquiries, event bookings, campaign performance and customer responses.

• Support sales and business development teams with marketing materials, event proposals and promotional activities.

• Ensure events and marketing activities are delivered professionally and according to company standards.

• Monitor event expenses and assist with basic event budgeting and cost control.

• Prepare post-event reports, customer feedback and recommendations for future improvements.

• Perform other event, marketing and business development duties as assigned.