Assistant Digital Marketing Manager

6-Month Structured Training Programme (24 Weeks)

Are you a mid-career professional ready to build a career in Digital Marketing?

We are looking for a motivated and committed Assistant Digital Marketing Manager to participate in a structured 24-week on-the-job training programme designed to develop practical digital marketing skills, strategic thinking and management capabilities.

This opportunity is suitable for a mature mid-career individual seeking to acquire new skills, gain hands-on experience and progress towards a Digital Marketing Manager role.

Job Responsibilities

• Digital Marketing Planning: Assist in planning and implementing digital marketing strategies aligned with business objectives.

• Social Media Management: Support the planning, creation, scheduling and management of digital content across relevant social media platforms.

• Content Creation & Copywriting: Develop engaging marketing content, promotional messages and digital campaign materials.

• Campaign Execution: Assist in implementing online marketing campaigns to increase brand awareness, audience engagement and customer enquiries.

• SEO & Website Marketing: Learn and apply search engine optimisation (SEO), website content optimisation and digital visibility techniques.

• Marketing Analytics: Monitor campaign performance, interpret digital marketing metrics and prepare reports with recommendations for improvement.

• Customer Engagement: Support online engagement initiatives and contribute ideas to improve customer reach and conversion.

• Marketing Strategy Development: Gradually develop the ability to plan, execute, analyse and manage digital marketing initiatives independently.

Training Programme

Duration: 6 months (24 weeks)

The programme combines practical workplace experience, structured guidance and regular performance assessment.

• 70% On-the-Job Training (OJT): Hands-on experience in digital marketing planning, content development, campaign execution, social media management, SEO and performance analysis.

• 20% Structured Coaching & Mentorship: Guided learning, feedback sessions and mentorship to strengthen technical knowledge, problem-solving skills and marketing decision-making.

• 10% Assessment & Reporting: Regular progress assessments, performance reviews and reporting to evaluate competency development and learning outcomes.

Overall Training Objective

To develop a mid-career individual into a competent Digital Marketing Manager who can independently plan, execute, analyse and lead digital marketing initiatives, while contributing to the organisation’s marketing objectives and business growth.

Requirements

• Suitable for a mature mid-career individual seeking career development or a transition into digital marketing management.

• Interest in digital marketing, social media, online branding and digital content creation.

• Willingness to learn, accept coaching and apply new skills in a practical work environment.

• Good communication, organisational and analytical skills.

• Able to work independently progressively as competencies develop.

• Relevant experience in marketing, communications, sales or business development is an advantage, but willingness to learn is essential.

Application Information

Interested applicants are invited to apply through MyCareersFuture (MCF).

Age: Candidate must be Singaporean above 40years old.

Take the next step in your career and develop the skills to lead digital marketing initiatives with confidence.