Executive, Digital Marketing & Marcom

Executive, Digital Marketing & Marcom

Support Caritas Singapore’s communications and marketing efforts, with primary responsibility for digital marketing, campaign performance and optimisation. The role will also support PR & Marcom, social media and content initiatives across Caritas Singapore’s key campaigns, programmes and events.

Key Responsibilities

DigitalMarketing

• Plan, execute, monitor and optimise digital marketing campaigns across Google Ads and Meta platforms.
• Demonstrate a strong understanding of campaign optimisation, including audience targeting and segmentation, keywords and search intent, bidding, creative performance, placements, conversion tracking and budget allocation.
• Set up and monitor campaign tracking, including UTM parameters, conversion tracking and event tagging
• Monitor campaign performance throughout campaign periods and make timely, data-informed optimisation recommendations, rather than relying solely on post-campaign reporting.
• Analyse campaign data to identify trends, opportunities and areas of underperformance, and translate findings into clear and actionable recommendations.
• Work with external agencies and vendors while maintaining sufficient platform knowledge to evaluate their recommendations.
• Track relevant metrics across the marketing funnel, including reach, engagement, traffic, clicks, conversions and cost efficiency.
• Prepare campaign reports that go beyond reporting numbers to explain what worked, what did not, why, and what should be done differently.

PR &Marcom

• Support the wider Communications portfolio across PR, marketing communications, campaigns and events.
• Support communications for major Caritas Singapore campaigns and initiatives, including fundraising campaigns, events, formation and advocacy initiatives.
• Configure and optimise EDM campaigns and automated journeys, including segmentation and execution.
• Help identify compelling stories from across the Caritas Singapore Family and translate them into accessible content for different audiences.
• Support website updates, EDMs, publications, Annual/Impact Reports and collaterals.
• Ensure communications are accurate, sensitive and aligned with Caritas Singapore’s brand, mission and Catholic identity.
• Any other projects or duties as assigned.

Requirements

• Diploma or degree in Marketing, Communications, Mass Communications, Digital Marketing or a related discipline.
• Preferably 2-4 years of relevant experience in digital marketing, or an integrated marketing role.
• Hands-on working knowledge of Google Ads and Meta Ads Manager is essential.
• Able to understand digital campaign performance beyond surface-level metrics and recommend specific optimisation actions.
• Comfortable working with analytics and performance data, and able to communicate insights clearly to non-specialist stakeholders.
• Able to manage campaigns with relatively short campaign periods that require active monitoring and optimisation.
• An interest in the social service sector and an appreciation of Caritas Singapore’s mission and work would be an advantage.