Partner Sales Manager, Distributors - APAC

Position Overview

We are seeking a commercially driven Partner Sales Manager to lead distributor and partner growth across Asia Pacific. The role will focus on building strategic distributor relationships, driving partner-led revenue and pipeline, and expanding market coverage through the ServiceNow ecosystem.

Key Responsibilities

• Own and grow strategic distributor relationships across APAC.
• Develop and execute joint business plans, sales strategies, and go-to-market initiatives with distributors.
• Drive partner-led pipeline, bookings, revenue, and new customer acquisition.
• Recruit, onboard, enable, and develop distributors and reseller partners across priority APAC markets.
• Build strong relationships with distributor leadership, sales teams, and key ecosystem stakeholders.
• Work closely with ServiceNow and internal sales teams on account planning, pipeline development, and partner initiatives.
• Drive partner enablement, sales campaigns, demand generation, and channel programs.
• Monitor distributor performance, forecasts, pipeline, and revenue against agreed targets.
• Identify market expansion opportunities and improve partner coverage and productivity.
• Conduct regular business reviews with key distributors and establish clear growth plans.

Qualifications

Requirements

• 7+ years of experience in channel sales, distribution, alliances, or partner management within the technology sector.
• Proven track record of delivering revenue through distributors and indirect sales channels.
• Strong understanding of the APAC partner ecosystem and enterprise technology market.
• Experience working with ServiceNow or a similar enterprise SaaS/platform provider preferred.
• Strong commercial, negotiation, relationship management, and executive communication skills.
• Ability to operate across multiple APAC markets and cultures.
• Willingness to travel regionally.

Key Success Measures

• Partner-led revenue and bookings
• Distributor pipeline growth and conversion
• New partner recruitment and activation
• Distributor productivity and market coverage
• Partner-led customer acquisition
• Forecast accuracy and achievement of regional targets