Manager/Senior Manager, Marketing & Communications

As Manager, Marketing & Communications, you will develop and execute integrated marketing and outreach strategies that strengthen awareness, engagement and uptake of e2i's career, skills and workforce services. Reporting to the Deputy Director, Marketing & Communications, you will work closely with business divisions and stakeholders to translate organisational priorities into targeted campaigns and audience engagement initiatives that connect workers and jobseekers with relevant support throughout their career journeys.

Key Responsibilities

• Develop and implement integrated marketing and outreach strategies that strengthen awareness, engagement and uptake of e2i's career, skills and workforce services.
• Translate audience insights, workforce trends and business priorities into targeted campaigns, compelling messaging and service positioning strategies that effectively engage workers and jobseekers.
• Plan and execute integrated marketing campaigns across digital, social media, media, partnerships, events and community outreach channels to achieve marketing and organisational objectives.
• Partner business divisions, NTUC and external stakeholders to align marketing efforts, enhance audience engagement and maximise campaign effectiveness.
• Monitor and analyse campaign performance, audience behaviour and market trends, using data-driven insights to optimise marketing strategies and improve outcomes.
• Manage marketing budgets, agencies and vendors, while ensuring compliance with brand, procurement, data protection and communications governance requirements.

• At least 6 years of relevant experience in marketing, communications, audience engagement or outreach, preferably in the public, social service, workforce development or community sectors.
• Proven experience developing and delivering integrated marketing and outreach campaigns across multiple channels to achieve organisational objectives.
• Strong stakeholder management and communication skills, with the ability to collaborate effectively across business functions, corporate teams and external partners.
• Strong analytical and problem-solving skills, with the ability to leverage data and insights to evaluate campaign effectiveness and drive continuous improvement.
• Self-motivated and adaptable, with strong project management capabilities and the ability to manage multiple priorities in a dynamic environment.

Only Singaporeans may apply.

Designation and salary will commensurate with experience.

We will only contact shortlisted candidates.