Revenue Analyst
CAPELLA HOTEL, SINGAPORE
Position Overview
The Revenue Analyst is responsible for supporting the optimization of revenue, profit, demand and inventory across Rooms, Food & Beverage, Catering and Banquet operations. The role analyzes market trends, booking patterns, customer demand, channel performance and revenue opportunities to maximize hotel profitability. Working closely with Revenue Management, Sales, Reservations, Catering, Events and Operations teams, the Revenue Analyst prepares forecasts, budgets and performance reports, monitors inventory and pricing strategies across all distribution channels, and provides data-driven recommendations to improve business performance. The position is responsible for maintaining OTA, GDS channel strategies, evaluating commercial effectiveness, and identifying opportunities to drive incremental revenue across all hotel revenue streams.
The Role
Revenue Management & Inventory Control
- Manage and maintain room inventory, availability and selling restrictions across all distribution channels.
- Monitor room sales, booking pace, occupancy levels and demand patterns to identify revenue opportunities and risks.
- Analyse reservation forecasts using historical trends, seasonality and market intelligence.
- Verify room inventory, room type availability and rate accuracy across all booking platforms.
- Create, maintain and audit rate codes, pricing structures and channel strategies.
- Conduct regular rate parity and channel audits to ensure pricing accuracy and competitiveness.
- Support the execution of transient, group and negotiated account pricing strategies.
Distribution & Channel Management
- Manage inventory and rate loading across OTA, GDS, brand and direct booking channels.
- Monitor channel production, cost of acquisition and channel profitability.
- Ensure distribution systems are optimized to maximize revenue contribution and market visibility.
- Identify opportunities to improve channel mix and direct booking performance.
Forecasting, Budgeting & Reporting
- Prepare daily, weekly, monthly and annual revenue forecasts and budgets.
- Produce revenue, occupancy, ADR, RevPAR, banquet and F&B performance reports.
- Track actual performance against forecast and budget, providing variance analysis and recommendations.
- Support month-end and year-end commercial reporting requirements.
Food & Beverage Revenue Analysis
- Analyze restaurant, bar, lounge and in-room dining performance trends.
- Monitor outlet revenue, covers, average checks, capture rates and profitability.
- Evaluate menu performance, revenue mix and pricing effectiveness in partnership with F&B leadership.
- Identify revenue optimization opportunities through demand analysis, promotional assessments and customer spending patterns.
Catering & Banquet Revenue Management
- Analyze banquet, meeting and event business performance, booking pace and revenue contribution.
- Monitor function space utilization, event scheduling and revenue displacement opportunities.
- Support pricing recommendations for meeting packages, catering menus and banquet services.
- Track conversion rates, average event values and revenue productivity of meeting space.
- Collaborate with Sales and Events teams to optimize group business and maximize total hotel revenue.
Market Intelligence & Commercial Analysis
- Conduct regular competitor benchmarking and market intelligence reviews.
- Analyze market share, pricing trends and competitor positioning to support commercial decision-making.
- Prepare sales strategy critiques and revenue opportunity analyses.
- Develop analytical tools, dashboards and reporting models to support revenue optimization initiatives.
Cross-Functional Collaboration
- Partner with Revenue Management, Sales, Reservations, Marketing, F&B and Operations teams to execute commercial strategies.
- Support group room allocations, special guest requests and inventory decisions.
- Participate in revenue meetings and provide recommendations based on data analysis.
- Contribute to strategic initiatives aimed at maximizing total hotel profitability.
Talent Profile
- Minimum Diploma Education
- Minimum 1 year of experience in Revenue Management
- Knowledge of Reservation, Group/Catering and Transient Sales Processes
- Understanding of hotel revenue management. Knowledge of hotel revenue management concepts, processes and strategies
- Experience in hotel property management systems as well as extranets and central reservations systems and their functionalities