Retail Store Manager

Role Overview

Premium Automobiles Group is seeking a proactive, customer-focused and commercially minded Retail Store Manager to oversee the daily operations of its automotive retail store located in a shopping mall.

The store will feature a different automotive brand from the Group's portfolio — AVATR, CHANGAN, XPENG and ZEEKR —on a quarterly rotation basis. The Store Manager will be responsible for overall store operations, brand presentation, customer experience, lead generation and team coordination, working alongside a full-time Retail Assistant and a Sales Consultant assigned to the featured brand.

The ideal candidate is organised, hands-on and adaptable, with strong retail management and customer service skills and the ability to deliver a consistent, premium brand experience.

Key Responsibilities

A. Retail Operations & Store Management

• Oversee daily store operations, including opening and closing procedures, staff scheduling, store readiness and compliance with mall regulations and company policies.
• Maintain high standards of cleanliness, organisation, visual presentation, safety and maintenance.
• Manage store inventory, promotional materials, merchandise, supplies and operational expenses.
• Coordinate with mall management, vendors and internal departments to resolve operational matters and ensure smooth store operations.

B. Brand Presentation & Quarterly Transition

• Ensure the store consistently reflects the featured automotive brand's identity, positioning and visual merchandising guidelines.
• Work with Marketing and relevant brand teams to implement approved campaigns, display concepts, promotional materials and customer engagement initiatives.
• Coordinate quarterly brand transitions, including vehicle display changes, signage, marketing materials, logistics and store setup.
• Ensure the store is fully prepared for each incoming brand and that transitions are completed on schedule with minimal disruption.

C. Customer Experience & Lead Generation

• Deliver a professional and welcoming customer experience that encourages visitor engagement and interest in the featured brand.
• Oversee customer enquiries, visitor engagement, lead capture and handover processes in collaboration with the Retail Assistant and assigned Sales Consultant.
• Monitor store traffic, enquiries, leads and appointment requests against agreed targets.
• Gather customer feedback and market insights, identify opportunities to improve engagement and support the Group's sales and marketing objectives.
• Ensure customer information is handled in accordance with company policies and applicable PDPA requirements.

D. Team Management & Coordination

• Supervise and guide the Retail Assistant in daily operations, customer service, administrative duties and store maintenance.
• Coordinate closely with the assigned Sales Consultant to ensure effective customer engagement, lead handovers and appointment management.
• Establish clear work schedules, operating procedures and service standards, and ensure adequate staffing coverage.
• Conduct regular team briefings and provide guidance to maintain productivity, professionalism and consistent service quality.

E. Marketing Activities & Events

• Support the execution of in-store campaigns, vehicle showcases, promotional activities and customer engagement events.
• Coordinate event logistics, manpower, materials and mall approvals with Marketing, mall management and relevant stakeholders.
• Monitor campaign and event performance, including visitor engagement and leads generated, and provide feedback for future improvements.

F. Reporting, Administration &Compliance

• Prepare regular reports on store operations, visitor traffic, enquiries, lead generation, customer feedback and campaign performance.
• Maintain accurate operational records, inventory documentation, staff schedules and incident reports.
• Ensure compliance with company policies, mall requirements, workplace safety procedures and relevant regulatory obligations.
• Safeguard company assets, display vehicles, equipment and confidential information.

G. Ad Hoc Duties & Responsibilities

• Undertake other duties, projects and responsibilities as assigned by management from time to time.
• Provide operational and administrative support for other retail, marketing, sales and brand-related initiatives as required.
• Assist with special projects, new brand introductions, roadshows, off-site activations and other activities that support Premium Automobiles Group's business objectives.

Requirements & Qualifications

• Diploma or degree in Retail Management, Business Administration, Marketing, Hospitality or a related discipline preferred.
• Minimum 3–5 years of relevant experience in retail operations, store management, premium retail, hospitality or customer experience preferred.
• Experience in team supervision and day-to-day operational management.
• Strong customer service, communication, organisational and stakeholder management skills.
• Commercial awareness, with an understanding of customer engagement and lead generation.
• Proficient in Microsoft Office; familiarity with CRM or lead management systems is an added advantage.
• Strong attention to detail, initiative and problem-solving abilities.
• Adaptable and comfortable managing a small team in a dynamic, brand-rotation environment.
• Willingness to work retail hours, including weekends and public holidays, in accordance with the agreed roster and applicable employment requirements.
• An interest in automotive brands and customer experience is an added advantage.