Senior Manager

Role Overview

We are seeking an experienced and commercially driven Senior Manager to lead our Direct Sales team and oversee the management and renewal of existing B2B customer contracts.

The successful candidate will be responsible for driving revenue growth, strengthening customer relationships, identifying new business opportunities, and ensuring the successful retention and renewal of existing customer contracts.

This role requires a strong sales leader with proven experience in managing sales teams, developing business strategies, negotiating commercial agreements, and building long-term relationships with corporate clients.

Key Responsibilities

1. Direct Sales Leadership

• Lead, manage and motivate the direct sales team to achieve business targets and revenue objectives.
• Develop and execute sales strategies to drive new customer acquisition and business growth.
• Monitor sales performance, pipeline development and conversion rates.
• Provide coaching, guidance and support to the sales team to improve productivity and effectiveness.
• Identify new market opportunities and develop strategies to expand the company's customer base.

2. B2B Account Management & Contract Renewals

• Oversee the management of existing B2B customer accounts and maintain strong customer relationships.
• Lead and coordinate contract renewal activities to ensure timely renewals and customer retention.
• Engage key customers to understand their business needs, address concerns and identify opportunities for account growth.
• Lead commercial discussions and negotiations relating to contract renewals, pricing and service agreements.
• Identify potential risks of customer attrition and develop appropriate retention strategies.
• Explore opportunities for upselling and cross-selling additional products and services to existing customers.

3. Business Performance & Revenue Management

• Establish and monitor sales targets, revenue forecasts and key performance indicators (KPIs).
• Analyse sales performance and customer retention metrics, identifying areas for improvement.
• Prepare regular management reports on sales performance, contract renewals and business development activities.
• Ensure the team delivers against agreed revenue, growth and customer retention objectives.

4. Stakeholder & Cross-Functional Collaboration

• Work closely with internal departments to ensure smooth execution of customer contracts and service delivery.
• Collaborate with senior management on sales strategies, business planning and revenue growth initiatives.
• Ensure customer feedback and market insights are communicated to relevant internal stakeholders.
• Support the continuous improvement of sales processes, account management practices and customer engagement strategies.

Requirements & Qualifications

• Bachelor's degree in Business Administration, Sales, Marketing or a related discipline.
• Minimum 8–10 years of relevant experience in sales, business development or B2B account management.
• At least 3–5 years of experience managing and leading a sales team.
• Proven track record in achieving sales targets, managing key accounts and driving revenue growth.
• Strong experience in B2B commercial negotiations, contract management and customer retention.
• Excellent leadership, communication, presentation and interpersonal skills.
• Strong commercial acumen with the ability to identify business opportunities and drive results.
• Ability to work independently, manage multiple priorities and operate effectively in a target-driven environment.

Key Competencies

• Sales leadership and team management
• Business development and revenue generation
• B2B customer relationship management
• Contract negotiation and renewal management
• Strategic planning and commercial acumen
• Performance management and execution
• Stakeholder engagement and communication

What We Offer

• Competitive monthly salary of S$12,000 – S$18,000, commensurate with experience and qualifications.
• Opportunity to lead and shape the sales function.
• A senior leadership role with direct impact on business growth and customer retention.