Retail and Education Manager/Senior Manager, SEA & India

POSITION SUMMARY

The Retail and Education Manager/Senior Manager leads the planning and implementation of compelling education programming that ignites passion for Kendo Brands, delivers business goals and brand priorities to drive sales in the SEA region. This key leadership role will help articulate and shape the education strategy for the region and identify retailer initiatives that drive client acquisition, conversion, and client loyalty across omni channel.

The Retail and Education Manager/Senior Manager maintains productive cross-functional relationships with both internal (Global, Regional Brand and Marketing teams) and external partners (retailers) to ensure stakeholders receive a consistent product education message, and that tools produced from each department and used well across channels. S/he will be a key person to ensure customer education tools for dotcom platforms meet the needs of the local markets (How To, Suitability, ‘Learn More’) that result in fast customer online decision making, as well as the tools that support our teams to be able to sell virtually.

Education initiatives will be designed to support Sephora store teams both virtually and in store. The Retail and Education Manager/Senior Manager will be responsible to support the Field Education Manager and/or Executives by providing clear brand objectives, Training Calendar, Interactive E Learning Modules, Engaging Online Training Sessions, In Store Activities, Competition Guidelines, Teach-It-Back Content, Direction on Social Posting.

Education Programming & Reporting

• Develop yearly education calendar of training programs and deliver training that are results-driven, provide engaging brand experiences and provide data-rich, measurable impact.
• Collaborate with Global Education and Content team to create/adapt customer facing education content for dotcom platforms and measure success through sales and reviews.
• Work with Global best practices and Regional needs to create a Kendo Brands Virtual Sales Team in SEA + Korea
• Collaborate with Marketing on video production for social assets and using regional influencer content for Education.
• Adapt Global Education Programs, ensuring that market-specific and cultural needs are met. Identify region specific education opportunities that Kendo Brands can drive through training.
• Partner with Global Education team to customize training videos, education tools and training programs for retailers across markets. Represent as a Brand Ambassador and deliver Classroom Training and Webinar Presentations with high energy, clear brand messaging and professionalism.
• Prepare Education activities and recap report by Brand monthly to be shared with stakeholders.
• Recruit and train suitable candidates for Sales and Education positions based on business needs. On-board, coach and develop Field Education Team

E-Learning and Webinars

• Collaborate with Global Education and Content team to create/ adapt e-learning modules to strengthen selling behaviors in the region.
• Familiarize with functionalities of relevant e-learning platforms, like Elucidat, to keep up to date e-learning modules on Brand Story, Core and Newness products.
• Ensure programs and formats are results-driven, disruptive, fun and user-friendly; create methodology to measure the impact of the programs through engagement / sales results.
• Host live streaming webinars for all new opportunities with Sephora – create engaging presentations, Demonstrations, Retention Games and Teach it Back content.
• Collaborate with Global Education and Content team with clear content brief on Expert host needs. Ensure guest education hosts provide inspiring storytelling, credible information and meet the market needs.

Brand and Marketing collaboration

• Participate in launch planning by sharing education plans to enable 360 partnerships for product launches.
• Support live streaming webinars for Regional Marketing and PR and content creating for partner social channels.
• Collaborate with Brand and Marketing teams to gain online customer education needs (dotcom platforms) and create content brief.
• Collaborate with Brand and Marketing teams for brand activations across all relevant channels by aligning education activities.
• Share consumer and competitor insights gathered from floor and partner meetings in cross functional meetings, enabling informed business decisions.
• Partner with Marketing and PR for localized and influencer content that can be used for education and create consistent brand messaging.

Retailer Partnership

• Share our brand strategy and goals on a quarterly basis to gain support of Sephora stakeholders. Maintain strong partnerships with Sephora Regional and Local Market Education Teams to ensure roll out of education activities is effective and well supported.
• Shape the education strategy for the region by working closely with Sephora Education to determine the local market needs and initiatives that will drive client acquisition, conversion, and client loyalty across omni channel.
• Drive meeting agenda with Store Leadership teams, developing and executing education plans that drive growth in core SKUs and newness, secure maximum exposure and specialized training opportunities.

Additional

• Proactively collaborate to strengthen the Kendo Kredos, building the Kendo Culture
• Supports Team Learning and Development with Diversity and Inclusion education session on Unconscious Bias.

POSITION REQUIREMENTS

• Bachelor’s degree with at least 7 years of relevant experience required, preferably in beauty.
• Proven ability to deliver multiple projects simultaneously, set priorities and meet competing deadlines
• Excellent project management skills, including proven ability to manage projects and partner with various levels in the organization.
• Strong leadership skills with ability to inspire the team towards shared goals while emulating a teamwork spirit.
• High-level attention to detail and accuracy in execution of work and tasks
• Exceptional interpersonal, verbal, written and communication skills.
• Proficient computer skills— Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)