AI Digital Marketer

Reports to: CEO

Location: Singapore, works with the creative team in Guangzhou

The role

You own all of KiX's online marketing: paid UA, creatives, attribution and performance reporting. You report directly to the CEO and work closely with our Data team. You decide what to test, what to scale and what to cut. You use AI tools every day to move faster.

What you'll do

1. Run paid acquisition on Meta, Google (UAC), TikTok and Apple Search Ads: budgets, bidding, targeting and daily optimisation against CPI, ROAS and retention goals.

2. Own Adjust end to end: tracker setup, event mapping, SKAN/privacy configuration, partner integrations, fraud checks and cohort analysis.

3. Drive the creative pipeline with our video editors in Guangzhou: write briefs, review cuts, run creative A/B tests and feed results back to them. Edit videos yourself when speed matters (CapCut, Premiere or similar).

4. Use AI tools for creative variants, copy, localisation and reporting automation.

5. Partner with Data: define KPIs, build dashboards, read experiment results and report performance and recommendations to the CEO.

Must have

- Hands-on Adjust experience (setup, not only reading reports)

- Managed paid campaigns on Meta and Google with real budget ownership

- Can edit short-form video yourself

- Comfortable reading data, with a solid level of Excel/SQL

- Working Mandarin + English (needed to work with the GZ team)

Nice to have

- Experience with gaming apps or the SEA market

- AI creative tools (Midjourney, Runway, CapCut AI, etc.)

- Experience working with teams across countries