E-COMMERCE ONLINE TRADE PORTAL DEVELOPMENT -PROJECT MANAGER

Senior E-commerce Manager –Technology & Digital Commerce

Experience: 10+ Years

Department: Digital Commerce /Technology / Operations

Reporting To: COO / CEO / ChiefDigital Officer

1. Role Overview

Responsible for managing and scaling the organization's end-to-enddigital commerce ecosystem, covering e-commerce platforms, technologyarchitecture, system integrations, digital operations, commercial performanceand customer experience.

The role combines technical platform management with businessownership, requiring the ability to translate business requirements intotechnical specifications, manage development and integration projects, optimizeoperational workflows and drive revenue and profitability.

2. Key Responsibilities

A. E-commerce Platform &Architecture

· Manage and optimize e-commerce platforms including Shopify,Shopify Plus, Magento and WooCommerce.

· Define storefront architecture, product taxonomy, navigation,checkout workflows and customer journeys.

· Manage theme customization, platform configuration, appintegrations and custom functionality.

· Coordinate frontend enhancements using HTML, CSS, JavaScript andShopify Liquid.

· Manage platform migrations, data migration, URL mapping and SEOpreservation.

· Oversee development, staging, UAT and production deploymentprocesses.

· Monitor platform performance, scalability, applicationcompatibility and technical issues.

B. API & Systems Integration

· Define and manage integrations between e-commerce platforms, ERP,CRM, OMS, WMS, payment gateways and logistics systems.

· Work with REST APIs, GraphQL, webhooks and JSON-based dataexchange.

· Define API specifications, field mapping, data structures andsynchronization workflows.

· Manage real-time inventory, pricing, order and customer datasynchronization.

· Troubleshoot API failures, webhook errors, data mismatches andintegration issues.

· Establish data ownership and master data management acrossconnected systems.

C. Order, Inventory & FulfilmentManagement

· Design end-to-end order management and fulfilment workflows.

· Manage order routing, inventory allocation, stock reservation andmulti-warehouse operations.

· Implement inventory synchronization across websites, marketplacesand ERP systems.

· Oversee inbound shipments, purchase orders, stock reconciliationand replenishment.

· Manage picking, packing, dispatch, delivery, cancellations,returns and refunds.

· Integrate shipping aggregators, courier APIs, tracking systems anddelivery management solutions.

· Optimize fulfilment SLAs, inventory turnover and logistics costs.

D. Payment, Tax & FinancialWorkflows

· Manage payment gateway integrations and transaction workflows.

· Define prepaid, COD, authorization, capture, settlement and refundprocesses.

· Establish payment reconciliation between commerce platforms,gateways and finance systems.

· Manage tax configurations, product tax classifications and invoicegeneration requirements.

· Ensure accuracy of discounts, shipping charges, taxes andorder-level financial calculations.

E. Catalogue & ProductInformation Management

· Establish product information architecture, SKU hierarchy, productattributes and variant structures.

· Manage product onboarding, catalogue validation and publishingworkflows.

· Define product taxonomy, category mapping and attribute-basedfiltering.

· Manage product feeds, marketplace catalogue synchronization andproduct data quality.

· Optimize product titles, descriptions, metadata, images andstructured product information.

F. Website Performance, SEO &CRO

· Optimize website performance, responsiveness and Core Web Vitals(LCP, INP and CLS).

· Manage technical SEO, canonical tags, redirects, XML sitemaps andstructured data.

· Optimize navigation, search, filtering, product pages, cart andcheckout.

· Implement conversion rate optimization through funnel analysis andA/B testing.

· Monitor website errors, checkout failures, page performance andcustomer journey drop-offs.

G. Digital Analytics & MarketingTechnology

· Configure GA4, Google Tag Manager and e-commerce event tracking.

· Manage Meta Pixel, Conversions API (CAPI) and server-side trackingrequirements.

· Implement Google Merchant Center, product feeds and advertisingintegrations.

· Manage Google Ads, Shopping, Performance Max and Meta advertisinginfrastructure.

· Implement marketing automation using Klaviyo, Mailchimp andWebEngage.

· Develop dashboards covering revenue, traffic, conversion,attribution and customer retention.

· Monitor CAC, ROAS, AOV, CLV and marketing contribution.

H. Mobile Commerce & TechnologyProjects

· Define technical and functional requirements for Android and iOScommerce applications.

· Manage mobile app integrations with e-commerce APIs and backendservices.

· Oversee authentication, OTP, product synchronization, cart,checkout and payment workflows.

· Manage external development partners, technical specifications,UAT and deployment.

· Lead platform upgrades, technology migrations, systemimplementations and automation projects.

· Prepare BRDs, FRDs, SRS documents, process flows and acceptancecriteria.

I. Business & CommercialManagement

· Own online revenue, gross margin and contribution profitability.

· Develop annual budgets, sales forecasts and channel-wise businessplans.

· Manage pricing, promotions, marketplace commissions and operatingexpenses.

· Analyse SKU-level, category-level and channel-level profitability.

· Optimize customer acquisition, retention and repeat purchaseperformance.

· Identify opportunities for process automation, cost reduction andoperational scalability.

J. Governance & Team Management

· Establish technical SOPs, operational workflows and processdocumentation.

· Manage development teams, technology vendors, agencies andthird-party service providers.

· Coordinate cross-functional activities across IT, finance,marketing, procurement and warehouse operations.

· Define project milestones, deliverables, testing requirements anddeployment timelines.

· Establish access controls, data security, backup and systemmonitoring practices.

3. Technical Skills & TechnologyStack

Functional Area

Technologies / Expertise

E-commerce

Shopify, Shopify Plus, Magento, WooCommerce

Platform Development

Shopify Liquid, HTML5, CSS3, JavaScript

APIs & Integration

REST API, GraphQL, Webhooks, JSON

ERP / OMS / WMS

Unicommerce, ERP, OMS, WMS

CRM

Bitrix24 and CRM integrations

Analytics

GA4, GTM, Looker Studio

Tracking

Meta Pixel, CAPI, E-commerce Event Tracking

Digital Marketing

Google Ads, Merchant Center, Meta Ads

Automation

Shopify Flow, Klaviyo, Mailchimp, WebEngage

Mobile Commerce

Flutter, Android, iOS, API integrations

SEO

Technical SEO, Schema Markup, On-page SEO

Project Management

BRD, FRD, SRS, UAT, SOPs

4. Key Performance Indicators

Business Performance

· Revenue growth and GMV.

· Gross margin and contribution profitability.

· Average order value and conversion rate.

· Customer acquisition cost and ROAS.

Technology Performance

· Website uptime and Core Web Vitals.

· API and integration success rate.

· Inventory synchronization accuracy.

· Checkout success rate.

· Platform error resolution time.

OperationalPerformance

· Order fulfilment cycle time.

· Inventory accuracy and turnover.

· Order cancellation and return rates.

· On-time dispatch and delivery.

· Cost per order.

Customer Performance

· Customer retention and repeat purchase rate.

· Customer lifetime value.

· Cart abandonment rate.

· Customer satisfaction.

5. Experience & Qualifications

· 10+ years of experience in e-commerce, digital commerce,technology management or online business operations.

· Proven experience managing Shopify, Shopify Plus, Magento orcomparable commerce platforms.

· Strong understanding of APIs, third-party integrations andcommerce system architecture.

· Experience implementing ERP, OMS, WMS, CRM and logisticsintegrations.

· Experience managing platform migrations, mobile commerce projectsand technology implementations.

· Strong understanding of inventory, fulfilment, payment andfinancial workflows.

· Experience in digital analytics, tracking architecture andperformance marketing.

· Demonstrated ownership of online revenue, profitability andoperational performance.

· Strong technical documentation, project management and stakeholdermanagement skills.

6. Core Competencies

· Digital Commerce Architecture

· E-commerce Platform Management

· API & Systems Integration

· ERP / OMS / WMS Implementation

· Technical Project Management

· Inventory & Fulfilment Optimization

· Digital Analytics & Tracking

· Revenue & P&L Management

· Process Automation

· Technology Vendor Management

· Business Process Transformation

Overall Role Objective

Own and continuously optimize theorganization's digital commerce infrastructure, ensuring seamless integrationbetween technology, business operations and commercial functions.

Drive scalable platformarchitecture, reliable system integrations, efficient fulfilment processes andprofitable digital growth through technology-led business management.