Marketing Executive

Job Summary

Develop and implement marketing strategies to promote TEG International College’s programmes across digital platforms and events, driving student lead generation and supporting agent recruitment and training.

Responsibilities

• Develop and execute marketing content for Instagram, Facebook, TikTok, Xiaohongshu, and the official website to increase school visibility and engagement
• Design posters, brochures, and campaign materials that comply with CPE advertising standards to maintain brand integrity
• Manage online marketing campaigns, prepare for education fairs, and support overseas events to expand outreach
• Generate and track potential student leads and produce weekly marketing reports to inform strategy adjustments
• Conduct competitor analysis and market trend research for diploma, higher diploma, and pre-university programmes to identify opportunities
• Develop training materials and assist in overseas channel development to support agent recruitment and strengthen partnerships
• Collaborate with the admissions team to enhance student conversion rates through targeted marketing efforts

Preferred competencies and qualifications

• Experience in education marketing to effectively target prospective students
• Basic graphic design and short video editing skills to create engaging promotional content
• Proficient English communication skills to clearly convey marketing messages and collaborate with teams