Head of Marketing

Key Responsibilities

Marketing Strategy and Planning

· Develop and implement marketing strategies aligned with the company’s business objectives, brand positioning, and growth priorities.

· Establish marketing plans, campaign objectives, performance targets

· Identify market trends, audience behaviour, and digital marketing opportunities to strengthen the company’s market presence.

· Coordinate marketing activities across different markets and ensure consistent brand messaging.

Brand Management and Communications

· Oversee brand positioning, brand messaging, and marketing communications across relevant channels.

· Develop and maintain consistent brand identity and tone of voice across digital platforms and marketing materials.

· Lead the development of marketing content, including articles, newsletters, product communications, and educational materials.

· Collaborate with internal teams and external partners to strengthen brand awareness and reputation.

Digital Marketing and Social Media

· Lead digital marketing initiatives, including social media strategy, content marketing, and online community development.

· Oversee the company’s social media channels, including X, YouTube, TikTok, Instagram, Facebook, LinkedIn, and other relevant platforms.

· Develop strategies to increase brand visibility, audience growth, engagement, and content reach.

· Monitor digital marketing performance and implement data-driven improvements to campaign effectiveness.

· Identify emerging platforms, digital trends, and innovative marketing approaches to support business growth.

Marketing Campaigns and Product Promotion

· Plan and execute integrated marketing campaigns for product launches, partnerships, sponsorships, brand activations, and corporate events.

· Work closely with product, business development, branding, events, and other relevant teams to align marketing initiatives with business priorities.

· Develop compelling product marketing messages that communicate product value propositions to target audiences.

· Manage relationships with influencers, key opinion leaders (KOLs), community partners, and other external stakeholders.

Marketing Analytics and Budget Management

· Monitor marketing campaign results, digital engagement, audience growth, and other relevant performance metrics.

· Analyse campaign data and prepare regular reports with actionable recommendations.

· Manage marketing resources and budgets in line with approved plans and business priorities.

· Evaluate campaign effectiveness and recommend improvements to optimize marketing ROI.

· Bachelor’s degree in Marketing, Communications or related discipline.

· Minimum 5 years of relevant experience in marketing, digital marketing, brand communications, or social media management

· Requiring mandarin language proficiency reading and writing

· Ability to develop and execute marketing strategies across multiple digital platforms and markets.

· Strong experience in brand development, content strategy, integrated marketing campaigns, and audience engagement.

· Demonstrated ability to manage cross-functional projects and collaborate with internal and external stakeholders.

· Strong analytical, leadership, communication, and project management skills.

· Ability to interpret marketing performance data and translate insights into actionable business strategies.