DIGITAL & CONTENT SPECIALIST

1.Digital Marketing & Social Media Management — 30%

· Execute regional digital communication strategies aligned with brand priorities and business objectives.

· Manage regional social media accounts, with a strong focus on Instagram, Facebook and other relevant digital platforms.

· Develop and manage editorial calendars, ensuring consistent and engaging communication through out the year.

· Plan, execute and optimize organic and paid digital campaigns to increase brand awareness, engagement and qualified audience reach.

· Manage online communities, engaging with professional chefs, customers and industry partners.

· Collaborate with local marketing teams and distributors to amplify regional campaigns and ensure consistent brand messaging.

· Identify emerging digital trends and propose innovative formats to strengthen brand relevance.

2.Content Creation & Brand Storytelling — 35%

· Create engaging, high-quality content highlighting brand expertise, product applications, chefs, innovations and customer experiences.

· Produce digital content including photography, Reels, short-form videos, interviews, stories and campaign visuals.

· Lead content planning and coordinate photoshoots, video productions and external creative partners when required.

· Work closely with regional pastry chefs, ambassadors and customers to capture authentic culinary stories and creative applications.

· Develop content around product launches, brand experiences, chef collaborations and key marketing campaigns.

· Adapt global brand assets into locally relevant content while respecting brand guidelines.

· Build and manage a regional content library, enabling efficient sharing and reuse of assets across markets.

3.Event Communication & Marketing Activation Support — 25%

· Support the preparation and execution of regional marketing activations, including trade shows, product launches, chef demonstrations, customer experiences and brand events.

· Coordinate the development and production of event communication materials, including invitations, signage, presentations, digital assets and promotional tools.

· Support selected event operational activities in collaboration with Brand Managers,chefs, agencies and local teams.

· Plan and execute event communication before, during and after activations to maximize reach and engagement.

· Capture and coordinate photo and video content during events, creating engaging digital storytelling.

· Ensure consistent brand visibility and communication quality across key regional activations.

· Contribute to post-event reporting and identify opportunities to extend the value of event content.

4.Performance Monitoring & Regional Coordination — 10%

· Monitor and analyze digital communication performance, including reach, engagement,audience growth and campaign results.

· Prepare regular performance reports with key insights and recommendations.

· Coordinate with local marketing teams, distributors, HQ and external agencies to ensure effective communication execution.

· Monitor digital and content production budgets. Identify opportunities to improve content efficiency, cross-market collaboration and digital

PROFILE& QUALIFICATIONS

· Bachelor’s degree in Marketing, Communications, Digital Media or related discipline.

· 2-4 years of experience in digital marketing, content creation or marketing communications.

· Passionate about social media, digital trends and content creation, with a strong understanding of what makes content engaging.

· Creative mindset with a strong eye for aesthetics and attention to detail.

· Comfortable creating content, including photography, short-form videos, reels, and social media visuelas

· Familiarity with creative tools such as Canva, CapCut or equivalent is an advantage.

· Genuine passion for food, pastry, and the culinary industry, with an interest in chefs, pastry and premium food brands.

· Naturally curious, eager to explore new trends, learn new skills and bring fresh ideas.

· Proactive, resourceful and hands-on, with a positive, can-do attitude.

· Well-organized, detail-oriented and able to manage multiple projects and deadlines.

· Strong communication and interpersonal skills, comfortable collaborating with different teams and partners.

· Excellent written and spoken English.

· Previous experience in digital marketing, content creation or the F&B industry are a plus, but not mandatory.