SALES MANAGER
SRI RENGA TRADING PTE. LTD.
Sales Planning & Strategy
Develop and implement effective sales strategies to achieve company revenue and sales targets.
Prepare monthly, quarterly, and annual sales plans based on business objectives.
Identify new sales opportunities and develop plans to increase market share.
Sales Team Management
Lead, supervise, and motivate the sales team to achieve individual and company targets.
Assign sales territories, customer accounts, and responsibilities to team members.
Monitor staff performance and provide coaching, guidance, and training.
Target & Revenue Achievement
Set realistic sales targets and monitor progress regularly.
Track sales performance against targets and take corrective action where required.
Develop strategies to improve sales volume, revenue, and profitability.
Customer Relationship Management
Build and maintain strong relationships with existing and potential customers.
Handle important customer accounts and resolve customer concerns professionally.
Ensure high standards of customer service and customer satisfaction.
Business Development
Identify and develop new customers, markets, and business opportunities.
Conduct market research to understand customer requirements and competitor activities.
Develop long-term business relationships to support company growth.
Sales Operations
Oversee daily sales activities, quotations, orders, follow-ups, and customer enquiries.
Ensure sales procedures and company policies are properly followed.
Coordinate with other departments to ensure smooth order processing and delivery.
Sales Performance Monitoring
Prepare and review sales reports, forecasts, and performance analysis.
Monitor individual and team sales results and identify areas for improvement.
Report sales achievements, challenges, and future opportunities to management.
Pricing & Negotiation
Review quotations, pricing, discounts, and commercial terms within company guidelines.
Negotiate with customers to secure profitable sales agreements.
Ensure pricing decisions support both customer requirements and company profitability.
Marketing & Market Development
Work closely with the marketing team to support promotions and sales campaigns.
Monitor market trends, competitor pricing, products, and customer preferences.
Recommend new products, services, or sales approaches based on market demand.
Reporting, Compliance & Continuous Improvement
Maintain accurate sales records, customer information, and sales documentation.
Ensure all sales activities comply with company policies and applicable requirements.
Continuously review sales processes and recommend improvements to increase efficiency and profitability.