DIGITAL MARKETING EXECUTIVE

Position: Digital Marketing Executive

Monthly Salary: To be determined

Minimum Experience: 3–5 Years

Work Location: Singapore

Industry: Restaurant / Food & Beverage / Hospitality

Job Responsibilities

1. Digital Marketing & Strategy

1. Develop and execute digital marketing campaigns to promote company brands, products and services.

2. Plan and implement online marketing strategies to increase brand awareness, customer engagement and sales.

3. Identify target audiences and develop marketing campaigns based on customer preferences and market trends.

4. Manage multiple marketing campaigns across different digital platforms.

5. Monitor campaign performance and recommend improvements.

2. Social Media Management

1. Manage company social media accounts, including Instagram, Facebook, TikTok and other relevant platforms.

2. Create engaging social media posts, promotional content, stories, reels and short-form videos.

3. Develop monthly social media content calendars and schedule regular publications.

4. Monitor social media engagement, comments, messages and customer enquiries.

5. Build brand awareness through creative campaigns, trending content and audience engagement.

6. Coordinate influencer collaborations, food bloggers and social media promotional activities.

3. Content Creation & Branding

1. Create marketing materials, promotional posters, banners, digital advertisements and restaurant campaign designs.

2. Coordinate photography and videography for food products, restaurant interiors and promotional events.

3. Develop attractive food and beverage promotional content.

4. Maintain consistent brand identity and visual standards across all marketing platforms.

5. Prepare marketing copy, captions, promotional messages and advertising content.

4. Online Advertising & Campaign Management

1. Plan, execute and monitor paid advertising campaigns through Meta Ads, Google Ads and other digital advertising platforms.

2. Manage advertising budgets and optimise campaigns to achieve better returns.

3. Analyse advertising results, customer reach, impressions, clicks and conversion rates.

4. Implement audience targeting, retargeting and promotional campaign optimisation.

5. Develop digital campaigns for restaurant launches, seasonal promotions, special events and new menu introductions.

5. Website & Search Engine Marketing

1. Maintain and update company websites and online marketing content.

2. Implement search engine optimisation (SEO) strategies to improve online visibility.

3. Manage Google Business Profiles and ensure accurate restaurant information, photographs and operating hours.

4. Monitor online customer reviews, ratings and feedback across digital platforms.

5. Conduct keyword research and implement strategies to improve search engine rankings.

6. Online Sales & Delivery Platforms

1. Manage digital promotions across food delivery platforms such as GrabFood and Foodpanda.

2. Coordinate online menu updates, promotional pricing, product descriptions and food photographs.

3. Analyse online ordering trends and recommend campaigns to increase delivery sales.

4. Coordinate with restaurant operations teams to ensure consistency between online promotions and actual offerings.

7. Marketing Analysis & Reporting

1. Monitor digital marketing performance and prepare regular campaign reports.

2. Analyse customer engagement, website traffic, social media growth and advertising effectiveness.

3. Conduct competitor research and identify new digital marketing opportunities.

4. Monitor marketing expenditure and ensure campaigns remain within approved budgets.

5. Recommend strategies to improve brand visibility, customer acquisition and customer retention.

• Minimum 3–5 years of relevant digital marketing experience.

• Strong knowledge of social media platforms and digital advertising.

• Experience with Meta Ads Manager and Google Ads.

• Knowledge of SEO, SEM and website management.

• Experience in graphic design and video editing using Canva, Adobe Photoshop or Premiere Pro.

• Skills in content creation, photography and social media management.

• Strong analytical, communication and creative skills.

• Ability to manage multiple marketing campaigns independently.

• Restaurant, food and beverage or hospitality marketing experience will be an advantage.

Key Performance Areas

• Social media growth and engagement.

• Digital advertising performance and return on investment.

• Brand awareness and online visibility.

• Customer acquisition and online sales growth.

• Marketing campaign execution and reporting.

• Website traffic and search engine performance.