Gym Manager
PJ GAMMON & ASSOCIATES PTE. LTD.
Company: The DKD Group (Anytime Fitness Singapore)
Employment Type: Full-Time
Location: Singapore
Job Overview
The DKD Group is seeking a driven, results-oriented and hands-on Gym Manager to lead the daily operations and business performance of our Anytime Fitness clubs.
As a Gym Manager, you will be responsible for driving membership sales, growing Personal Training (PT) revenue, managing club operations and developing a high-performing team.
The ideal candidate is a strong leader with a commercial mindset, excellent interpersonal skills and a passion for fitness. You will take ownership of the club's overall performance while delivering an exceptional member experience.
Key Responsibilities
1. Sales & Business Performance
Drive and achieve monthly membership sales, Personal Training sales and overall club revenue targets.
Develop and execute sales strategies to increase new member acquisition, PT conversions and revenue growth.
Monitor key performance indicators (KPIs), identify performance gaps and implement actionable improvement plans.
Oversee lead generation, prospect follow-ups, appointments, club tours and sales conversions.
Ensure effective execution of promotional campaigns, sales initiatives and member referral programmes.
Conduct regular business performance reviews and maintain accurate sales reporting.
2. Team Leadership & Development
Lead, coach and motivate the club team, including Membership Sales Consultants, Brand Ambassadors and Personal Trainers.
Establish clear individual and team performance expectations, ensuring accountability for achieving targets.
Conduct regular team meetings, performance reviews, coaching sessions and sales roleplays.
Identify training needs and provide ongoing development to improve sales competencies and service standards.
Foster a positive, performance-driven working environment that encourages teamwork, ownership and continuous improvement.
Manage staff scheduling, attendance, productivity and daily work assignments.
3. Personal Training Business Management
Work closely with the Area Fitness Manager to drive PT sales, sessions conducted and client retention.
Monitor PT performance, including lead generation, appointments, conversions, client training frequency and renewals.
Ensure Personal Trainers maintain updated Monthly Business Plans (MBP), client records and training programmes.
Support trainers in developing effective sales approaches, client engagement strategies and retention practices.
Conduct regular PT performance check-ins and implement corrective action plans where necessary.
Ensure Personal Trainers maintain high standards of professionalism, service quality and client satisfaction.
4. Club Operations & Facility Management
Oversee daily club operations to ensure a safe, clean, welcoming and well-maintained fitness environment.
Ensure gym equipment, facilities and amenities are regularly inspected and properly maintained.
Implement and enforce company standard operating procedures (SOPs), safety guidelines and operational policies.
Manage club administration, inventory, membership documentation and operational reporting.
Coordinate equipment servicing, maintenance requests and vendor arrangements.
Ensure compliance with company policies and relevant regulatory requirements.
5. Member Experience & Retention
Build strong relationships with members and create a welcoming, supportive club environment.
Proactively manage member feedback, complaints and service recovery.
Develop initiatives to improve member engagement, satisfaction and retention.
Monitor membership renewals, cancellations and member engagement trends.
Promote a strong service culture across the club team to enhance the overall member experience.
6. Reporting & Business Accountability
Prepare and submit accurate daily, weekly and monthly sales and operational reports.
Analyse membership sales, PT performance, lead conversion, retention and overall business trends.
Identify opportunities to improve club profitability, productivity and operational efficiency.
Work closely with Area Business Managers and other management stakeholders to implement business improvement initiatives.
Take ownership of club performance and ensure timely execution of agreed action plans.
Minimum 2 years of experience in gym management, fitness operations, sales management or a related leadership role preferred.
Proven track record in achieving sales targets and managing team performance.
Strong leadership, coaching and people management skills.
Good understanding of membership sales, Personal Training services and customer relationship management.
Excellent communication, interpersonal and problem-solving abilities.
Strong analytical skills with the ability to interpret business performance data and implement improvement strategies.
Self-motivated, proactive and results-driven with a strong sense of ownership.
Comfortable working in a fast-paced, target-driven environment.
Willingness to work flexible hours, including weekends and public holidays when required.
Passion for fitness, health and delivering excellent customer service.
What We're Looking For
We are looking for a manager who:
Leads by example: Takes initiative, sets high standards and demonstrates accountability.
Drives results: Understands sales performance and actively works towards achieving business targets.
Develops people: Coaches, motivates and supports team members to reach their potential.
Takes ownership: Proactively identifies challenges and implements solutions.
Prioritises members: Delivers excellent service and builds lasting member relationships.
Embraces improvement: Continuously seeks ways to improve team performance, processes and club operations.
Why Join The DKD Group?
Opportunity to lead and manage an Anytime Fitness club.
Career development and progression opportunities within a growing fitness business.
Performance-driven working environment with opportunities for professional growth.
Work alongside a passionate team committed to fitness, service excellence and business success.
Join The DKD Group and take the lead in building a successful, high-performing Anytime Fitness club.