Marketing Executive

We are seeking a Marketing Executive to support the planning and execution of digital marketing initiatives across a portfolio of established healthcare brands in Singapore, including International Medical Clinic (IMC), Smilefocus, and GPA Dental.

This role is responsible for driving digital engagement and strengthening patient relationships through data driven communication and marketing engagement activities. The primary focus is patient acquisition across the brands through executing marketing campaigns across multiple channels in a fast-paced medical/dental environments. The post holder, supported by the commercial managers is responsible for planning and executing events and outreach activities across digital and offline channels. The role requires a hands-on individual who is comfortable coordinating multiple stakeholders, managing event logistics, and supporting activities on-site when required.

Job Responsibilities

CRM & Lifecycle Marketing

• Plan and execute CRM campaigns across patient lifecycle stages, including acquisition, retention, and reactivation
• Develop segmented communication workflows based on patient profiles and behaviour
• Execute EDM and messaging campaigns using CRM/marketing automation tools (e.g., Mailchimp or similar)
• Support audience segmentation, campaign scheduling, and performance tracking
• Monitor and report on email campaign performance (open rate, click-through rate, etc.)

Patient Engagement & Events

• Support planning and execution of healthcare talks, educational sessions, and patient engagement events
• Coordinate event logistics, communications, registration, and post-event follow-up activities
• Assist in developing engagement initiatives to improve patient awareness and participation

Partnership & Outreach Support

• Support coordination of partnerships and engagement activities with external organisations and community stakeholders
• Assist in joint initiatives and co-branded engagement programmes

Content & Communication Support

• Support creation of patient-facing communications includingEDMs, event invitations, and informational materials
• Ensure messaging is consistent across communication channels and aligned with brand guidelines

Digital Marketing Campaign Execution

• Plan and execute digital marketing campaigns across social media, search, display, and email channels
• Support end-to-end campaign execution including content creation, scheduling, publishing, and monitoring
• Assist in developing campaign assets aligned with brand guidelines

Social Media & Content Management

• Manage day-to-day social media operations, including content posting, scheduling, and community engagement
• Create basic digital content using design tools (e.g. Canva or Adobe tools)
• Support growth and engagement of social media platforms

Website & Digital Assets

• Support updates of website content using CMS platforms (e.g. WordPress or similar)
• Assist in creation of landing pages using existing templates
• Ensure digital content is updated, accurate, and aligned with campaign objectives

Video & Content Production

• Support video editing and motion graphics for digital platforms
• Assist in production and publishing of podcast or video content (planning, editing, coordination, and uploading)

Analytics & Reporting

• Monitor campaign performance across digital channels
• Prepare basic reports on key performance indicators and campaign outcomes
• Provide insights and recommendations for continuous improvement

Compliance & Coordination

• Ensure all marketing activities comply with Singapore MOH healthcare advertising guidelines and internal policies
• Work closely with internal teams and external vendors to ensure smooth execution of campaigns

• Bachelor’s degree in Marketing, Communications, Business, or related discipline
• 2–4 years of experience in digital marketing or related roles
• Strong proficiency in English; additional language (Chinese &/or European) is an advantage
• Hands-on experience with marketing events, social media platforms (Meta) and digital marketing tools (e.g. Organic / Paid Ad, Google Search etc)
• Experience with email marketing tools (e.g. Mailchimp, HubSpot, or similar)
• Basic design skills using tools such as Canva or Adobe Creative Suite
• Exposure to video editing tools (e.g. CapCut, Adobe Premiere Pro, Final Cut Pro) is an advantage
• Familiarity with CMS platforms (e.g. WordPress) is preferred
• Analytical mindset with ability to interpret basic marketing performance data