MARKETING MANAGER - #1209863

About Emway Singapore Pte Ltd

Emway Singapore is one of the leading distributors for Toys in Singapore. The company has a portfolio of international brand names in Singapore.

Job Objective:

To help develop and execute trade marketing and distribution plan which meets brand, volume, distribution, trials, communication, and in-store marketing objectives provided.

Job Description: MARKETING MANAGER

Reporting to the Country Manager, you will play a vital role in supporting the business that encompasses the following:

• Plan and execute the Year Long Marketing calendar including New Launch, Product promotions, Key Marketing Tentpoles across different channels both online and offline
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds
• Partner with creative teams, other internal stakeholders, and external agencies and vendor for roll out of Marketing Campaigns with Key Retailers
• Manage the brand online presence on Key Digital Platforms by working on the monthly Social Calendars, ad spends, KOL Collabs etc.
• Measure and report on the performance of marketing campaigns, gain insights and assess against goals
• Prepare market reports for brand owners and stakeholders on a regular basis
• Responsible for maintaining the Marketing assets like structures, GWP, marketing samples in the warehouse with complete track of move-in and out in system.
• Responsible for briefing contractors on drawing layout proposals for retailers, along with necessary negotiations on costs to work within set timelines & budget.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Analyse the Sell thru data to identify market trends and opportunities along with monthly trade visits to track a record of competitor and sales movement.
• Liaise with Third Party Agencies for PR & Media Activation and share necessary briefs for campaign execution.
• Manage the data base for Marketing assets shared by principal like Style Guides, Videos, Static assets, for necessary use for POSM digital.
• Meet Retail Counterparts on regular basis for sharing of the quarter wise campaigns, promotions as per Marketing Calendar for key feature space bag at Retail front.
• Preparation of the Joint Marketing Budget with Key principal and ensure the PO's are raised in timely manner every quarter.

Qualifications:

• Bachelor's degree (or equivalent) in marketing, business, or related field.
• Minimum 5-8 years’ experience in marketing
• At least 2 years of management experience in the applications
• Excellent verbal and written communications with proficiency in Microsoft Office, online marketing and social media strategy
• Growth marketer - experienced in content marketing, online events and partnerships
• Good understanding of social media marketing
• Outstanding analytical skills and comfortable using data analysis tools
• Strong organizational, project management, interpersonal and communication skills
• Exceptional attention to detail
• Experience working in a regional/multi-jurisdictional role is required
• The role will require the individual to be flexible in tasks and deadlines with the tenacity to get the job done

Interested candidates, please email a detailed resume including current and expected salaries and notice period.