Performance Marketing Manager - #1210503

Job Description:

· Expertise in both on-site and off-site marketing, including performance and awareness marketing on platforms such as Shopee, Lazada, TikTok, and Facebook CPAS.

· Exceptional analytical abilities to evaluate e-commerce performance across various industries.

· Capability to derive actionable insights from data-driven decisions.

· Profound knowledge of competitive analysis in marketplaces like Shopee and Lazada.

· Deep understanding of distinctive brand positioning in the marketplace.

· Conduct extensive research to develop marketing materials that address consumer challenges and highlight key product features creatively.

· Effective management of budgets to optimize Return on Ad Spend (ROAS).

· Collaborate closely with direct engagement and creative teams to maintain brand consistency and integrity across all marketing channels.

· Monitor brand performance metrics and key performance indicators to assess campaign effectiveness and pinpoint improvement areas.

· Develop and oversee a multi-channel digital marketing strategy that aligns with the company’s broader business objectives.

· Manage and execute digital marketing campaigns on-site and off-site.

· Establish performance objectives that identify industry trends, key revenue drivers, and opportunities, and present these findings to stakeholders.

Requirements:

· Bachelor’s degree in marketing or a related field.

· Minimum of 4-5 years’ experience in marketing management and leading a team.

· Strong interpersonal skills and the ability to work collaboratively with teams.

· Strategic mindset, capable of managing a diverse portfolio of brands.

· Robust business insight, with a thorough understanding of the marketplace and various trade sectors.

· Sharp sales acumen, with a clear grasp of strategies to boost sales.

· Demonstrates flexibility and the capacity to overcome challenges and drive progress.

· A proven track record of achieving brand growth and meeting performance targets.