Asia General Manager - #1210547

The world's leader in performance sports apparel has recently set up their Asia HQ here in Singapore, and they are seeking a highly qualified and results-oriented Asia General Manager to be their first hire for the regional office. Reporting to the Global President in this job, the successful candidate will set up, grow, and build the Asia business together with the existing distributors in each market.

About The Asia General Manager Role

In this business critical role, the General Manager will be required to carve out a business roadmap for the region and will be tasked with planning and executing a clear and well-defined regional expansion strategy, ensuring full alignment with the strategic plan defined by global. This key role will build a team to onboard, develop and oversee distribution channels, markets, products, marketing and communication policies in the Asia region.

Key Responsibilities

• Strategy Development and Implementation
• Formulate and implement market strategies starting from understanding the market potential and how to achieve the best distribution for the different categories - motorcycling sport, touring, urban and motocross
• Ensure that all regional initiatives align with global objectives and corporate guidelines
• Grow the business through all channels online/offline for sustainable growth
• Be responsible for the region's P&L

• Business Management
• Oversee all company operations in the Asia region, including scouting/onboarding new and existing distribution channels, markets, and relationships with business partners
• Ensure excellent operational efficiency and profitable business growth

• Market Development
• Build brand image
• Identify and carefully assess market opportunities in the Asia area
• Conduct in-depth market analysis to understand customer needs and define targeted strategic plans

Product Selection and Management

• Actively collaborate with the team to select and optimise the product portfolio for the Asia market
• Manage marketing and communication strategies to promote products and strengthen the presence of the brand in the Asia area
• Closely monitor product performance and make improvements as necessary
• Continuously monitor campaign effectiveness and make strategic adjustments
• Personnel Management and developing local teams
  
  

To be successful in this Asia General Manager role, you will need to have a proven track record in driving sales through distributors and be a hands-on leader with entrepreneurial spirit.

Key Requirements

• Bachelor's degree in business management, marketing, or a related field; Master's degree is preferred
• Minimum of 8 - 10 years of high level experience in business management roles, with a proven track record of success scouting for new business and business growth in the Asia region
• Knowledge within the retail business or field of motorcycle and/or technical sporting sector
• In-depth knowledge of the ASIA market and regional business dynamics in order to have the ability to act directly in the markets
• Advanced skills in team and project management
• Excellent communication skills and results-oriented
• Profound proficiency in English; proficiency in other Asia languages is a plus
  
  

The successful Asia General Manager will join a company with stringent quality standards and a corporate philosophy that incorporates both economic and social values. This well-recognised brand offers a great working environment and people development plans.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Asia General Manager role.

Apply now to learn more.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd

ROC No.: 199706961E | EA Licence No.: 03C5451

EA Registration No.: R1441522 Allie Teh