Digital Marketing Executive

Job Descriptions

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

• Maintaining our social media presence across all digital channels.

• Measuring and reporting on the performance of all digital marketing campaigns.

• Collaborate with internal teams to create landing pages and optimize user experience.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Brainstorm new and creative growth strategies.

Requirements

• BS/MS degree in marketing or a related field.

• Proven working experience in digital marketing.

• Able to speak, read and write Chinese is required as we are targeting Chinese market.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• Experience in optimizing landing pages and user funnels.

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

• Experience in setting up and optimizing Google Adwords campaigns.

• Strong analytical skills and data-driven thinking.

• Up-to-date with the latest trends and best practices in online marketing and measurement.